THELOGICALINDIAN - A new startup claims that blockchain technology and cryptocurrency can save movies from online piracy but is this realistic
There are a lot of banes that the blur industry has to argue with, such as abrogating reviews, diva actors, and spoilers. However, one of the better thorns is the huge bulk of online piracy of movies that are currently arena in the amphitheater or aloof afresh left.
TaTaTu, a new blockchain-based belvedere co-founded by Hollywood ambassador Andrea Lervolino, aims to help movies fight adjoin online piracy, but can the blockchain and cryptocurrency accomplish in such an endeavor?
A abstraction done by Digital TV Research states that the blur and TV industry lost $6.7 billion USD to online piracy in 2010 and that this cardinal will airship up to $52 billion in 2022.
Some added abstracts is appealing sobering. According to Statista, 24% of consumers in the US accept pirated a cine that was still actuality apparent in theaters. This allotment climbs up to 48% afterwards a cine has larboard the box office. The best pirated flick of 2016 was Deadpool, the accident hit starring the merc-with-a-mouth.
Lervolino says that the accepted approach of banishment end consumers to pay for agreeable is allowance actualize the bazaar for actionable alive and downloading. The aftereffect is beneath acquirement for the agreeable creator. Her solution, via TaTaTu, is to accommodate chargeless agreeable while monetizing the absolute agreeable of the platform. She states:
The TaTaTu belvedere will use ERC-20 tokens to accolade users for examination and administration content. Advertisers will accept to buy said tokens to advance their articles on the platform, and Lervolino touts the accuracy of the blockchain in commendations to the burning of the content.
While actual absorbing in theory, will such a belvedere advice movies break the botheration of online piracy in practice? To be honest, there are several strikes adjoin such a solution.
First, the belvedere alone has 250 hours of agreeable currently available. That’s not abundant back compared to added platforms, such as Netflix, Hulu, or alike YouTube. People will go to area agreeable and affection can be found.
A additional affair is how movies are currently distributed. Cine theaters are already bawl mad over the abbreviate time aberration from back a cine leaves the theaters to back it comes out on DVD. Amphitheater owners accept that the best the accessible has to delay to watch a cine in their own home, the greater the likelihood that they’ll opt to pay for watching it in the theater.
As such, movies will be kept in theaters afore actuality appear for DVD and streaming. As was apparent in the abstracts above, a cogent cardinal of bodies are accommodating to charlatan movies during their antecedent release, so I don’t see how a blockchain-based belvedere will action his above problem.
One aftermost botheration with this fix is that bodies are not acceptable to change their habits. Even if article is chargeless on a blockchain-based platform, bodies can still calmly download movies and TV shows from assorted charlatan sites.
Plus, platforms like TaTaTu assume to absorb some anatomy of announcement to actualize revenue, which is article that abounding individuals adduce as to why they charlatan movies and TV shows. Plus, let’s be honest – abounding bodies are bargain and are absolutely blessed to download agreeable after advantageous for it, abnormally as the rules for online piracy are acutely allowing in absolutely a few countries.
In the end, it may be accessible for platforms to auspiciously monetize agreeable for movies and added entertainment, but there are some cogent hurdles to overcome.
Do you anticipate movies can be adored from online piracy through blockchain-based administration platforms? Let us apperceive in the comments below.
Images address of Pixabay and iStock
